All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations: don’t...
Is bottom-line revenue top of mind for your association? Did you know that member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear. In...
We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands’ Member Loyalty Study does, and we want to share that info with you. The Study contains the insights...
When it comes to member retention, so much has changed in recent years—member expectations, communication methods, revenue streams, just to name a few. Still, one thing has stayed the same… Member retention is key to association survival. But what exactly do your...
When you receive a meeting invite, does your mind immediately seek out any excuse not to attend? I think we’ve all experienced this at some point (whether we openly admit it or not)! Meetings are a normal part of your work life and an expected part of your...
The key to membership retention? Attaining members in the first place!While it’s obvious, it’s not nearly as easy as it sounds. First impressions are notoriously important. When you meet somebody face to face, you can read their body language, answer...
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