Whitepapers

Getting to Know Your Lapsed Members

In this report, you’ll learn insights into why members lapse and how your organization can win back those members that got away.

Whitepapers

Benchmark Report: How Associations Can Prepare for the Future Growth

Uncover insights on strategic priorities, growth outlook and tips on how your association can prepare for the future. Download the report here!

Webinars

Preparing for 2021 and beyond: The association business model of the future

Join Community Brands for an on-demand webinar to learn how you can derive opportunity from the disruption of 2020. Hear how to meet today’s member needs, actively engage new audiences, and uncover new revenue opportunities.

Webinars

Which AMS Platform is Right for You? CRM-Built vs. Flexible Solutions

In this webinar, you’ll discover the differences between member management solutions built on top of an existing CRM like Salesforce or Microsoft CRM, versus solutions that offer a flexible, configurable infrastructure, allowing organizations complete control of their AMS build.  

Whitepapers

Research Study: 2020 Association Trends Report | Grow Membership

The latest research study by the association tech leaders at Community Brands will provide you with strategies to grow membership.

Whitepapers

Career Advancement Tip Sheet

In this guide, you’ll learn about three tips and some powerful resources to help you elevate career advancement opportunities for your members.

Webinars

Research Study Association Trends 2020

Join us and Community Brands for this on-demand webinar to reveal the Association Trends 2020 study.

Toolkits

Union RFP Template and Matrix

Download the tools you need to help you in the selection process for new union membership software.

Webinars

Tips for Choosing Your Next AMS

Has your organization outgrown its member management software? Join Johanna Snider, EVP of Sales, and Grace Gardner, Sr. Marketing Manager with Aptify on-demand to learn more.

Whitepapers

Checklist for Successful Virtual Events

With our checklist your virtual event will deliver the experience your members deserve and achieve the most return on investment (ROI). Download here.

Webinars

Virtual Events Lessons Learned: The good, the bad, and the ugly

Watch this on-demand webinar to hear stories from the frontlines of virtual conferences. From the perspective of attendees, exhibitors and meeting hosts, we'll expose the good, the bad and the ugly of lessons learned.

Infographics

The Member Renewal Timeline to Increase Member Retention

Given that it can cost five times more to attract a new member than it does to retain an existing one, member retention is arguably as important if not more important than acquiring a new member.

Whitepapers

10 Ways to Reduce Member Churn

Retaining members is crucial and less costly than attracting new members. Download our whitepaper here to learn about 10 strategies to keep your existing members.

Webinars

Proven strategies to increase member retention

Join us for an on-demand webinar to learn how to nurture relationships with your members to make them stick around and feel like they can’t afford to leave. Hear how your association peers are currently increasing retention and how vital it is to convey the value of membership.

Whitepapers

Understanding Enterprise AMS Pricing with Aptify

Read here to find what 7 factors should be used when determining the true cost of purchasing, owning, and maintaining Association Management Software.

Testimonials

Jill Springer, Data and Project Manager for the Association of Washington Cities (AWC)

In this Aptify testimonial, Jill Springer, Data and Project Manager for the Association of Washington Cities (AWC), discusses how Aptify has streamlined processes for AWC over the past six years.

Testimonials

Lee Norstern, IT Manager Development and Support at Air Line Pilots Association (ALPA)

In this Aptify testimonial video, watch Peter Bradley, Director of IT for the American Dental Association (ADA), discusses how Aptify helps both ADA National and Chapters manage their members.

Testimonials

Peter Bradley, Director of IT for the American Dental Association (ADA)

In this Aptify testimonial video, watch Peter Bradley, Director of IT for the American Dental Association (ADA), discusses how Aptify helps both ADA National and Chapters manage their members.

Webinars

Protect Your Organization: Growth & Risk Management in 2020

Do you feel Risk Management is becoming more complicated as your organization grows? If so, you’re not alone. Join us on May 14th at 12:00 PM ET for a free one hour webinar to find out more.

Webinars

How much does an AMS really cost?

Join us on-demand when we drop the veil and give you real insight into AMS pricing and discover seven key factors that will help determine the true cost.

Whitepapers

How to Personalize the Member Experience

Find out how to start showing your members that your association understands and is keeping up with their expectations as their life stages change.

Infographics

On the Road to Personalization Success

Webinars

Personalization 101: Turning Member Expectations into Reality

Every day, we are presented with some sort of personalized experience. Are you giving your members the same experience? Join us as we cover why it's important, how to use the data you already have, and how you can get started.

Webinars

Digital Evolution Study Reveal

Join this webinar for a look at findings from the study plus recommendations on how to use the study’s data to more effectively employ technology to better serve your members. Posted on November 26, 2019.

1-Sheet

Member Management Software Designed Specifically for Unions

Aptify is a powerful membership management solution built on a scalable, flexible platform for unions. Find out how Aptify is helping union clients achieve their mission.

Infographics

Member Engagement and Loyalty Study

Download the infographic for your road map to member engagement and loyalty.

Webinars

Member Engagement and Loyalty Study Reveal

Join Aptify and Community Brands as we take a look at study and provide recommendations on how to use the study’s data to better serve your members during this on-demand webinar.

Whitepapers

Member Engagement and Loyalty Study

Your members turn to your association for many reasons. Find out what members want from their professional associations and what makes them stick around.

Whitepapers

Career Center Software: The 5 W’s

Check out this essential guide for finding your perfect job board provider by CommunityBrands.com.

Whitepapers

Gaining Board Approval for a New Online Career Center Solution

Download this checklist from CommunityBrands.com to help you paint a compelling picture and convince your board that it’s time for new career center software.

Infographics

Member Value and the Technology Gap

Community Brands surveyed more than 1,000 association members and 400 association staff representatives to examine the gaps that exist between member value and association technology

Infographics

Member Personalization and Data Privacy

The Community Brands Digital Evolution Study found that members are willing to provide information to their organization if they think it’s secure and they’ll benefit from sharing the data.

Case Study

Catholic Health Association of the United States

Aptify helped Catholic Health Association of the United States (CHA) free up internal IT staff time for mission-critical work.

Whitepapers

Top Ways to Grow your Career Center: Digital and Traditional Marketing

Discover what powerful approaches will take your career center to the next level in this whitepaper from CommunityBrands.com

Whitepapers

Digital Evolution Study by Community Brands

Insights on the past, present, and future of member expectations and association technology. Posted on September 6, 2019.

Whitepapers

Gaining Board Approval for a new Learning Management System

Using your job board and learning management system (LMS) to support your members’ career journey.

Webinars

Gaining Board Approval for Budget for New Technology

Learn strategies that will prepare you to speak confidently to your board about why it’s time to invest in new technology (and how to get approval for new budget). Posted on August 8, 2019.

Whitepapers

A guide for professional associations

Using your job board and learning management system (LMS) to support your members’ career journey.

Infographics

Getting your board on board for new software budget

Using the right strategies to frame and plan your conversations with your board to best help them understand the value of new technology.

Whitepapers

Gaining Board Approval for Technology Budget

As your organization grows and your programs advance, it may be time to look at new technology to support your evolving needs. This guide will prepare you to speak confidently and intelligently to your board about why it’s time to invest in new technology.

Whitepapers

Member Engagement Study

Member engagement is crucial. Not everyone’s talking about it, but they should be. This study sets out to align organization strategies with what matters most to members.

Webinars

Members for Life: Fueling the Journey from Student to Retiree

Join Sig VanDamme, Membership Software Evangelist, Community Brands and Reggie Henry, CIO, ASAE as they take a deep dive into the complete member journey and how your organization can design an experience that supports members throughout each phase of their career path.

Whitepapers

Supporting the Lifetime Member Journey

How to deliver a great member experience from recruitment to renewal for students to retirees – and everything in between.

Infographics

The Lifetime Member Journey

The Community Brands integrated software suite drives personalized and engaging experiences for members every time they interact with the association throughout their careers. Check out how each solution propels members through their journey.

Webinars

Key Ingredients to a Complete Member Journey

Join industry experts as they advise what to look for in association technology investments when it comes to facilitating your members through their member lifecycle.

Whitepapers

Finding New Membership Software: Buyer’s Guide for Large Associations

Choosing the right AMS can take your organization to the next level and ensure success for years to come. The right solution can help you efficiently manage membership activities, strengthen member engagement, and uncover data insights that improve decision-making. Get started with this buyer's guide.

Whitepapers

Non Dues Revenue Guide

Our teams at Community Brands have assembled ten of the best sources of non-dues revenue to consider for your association. Download this whitepaper for all 10 ideas.

Webinars

Top Ways to Generate Incremental Revenue in 2019 and Beyond

Join Community Brands Executive Vice Presidents of our Association & Nonprofit Solutions division, Tristan Jordan, Dan Gaertner and Erin Shy as they deliver innovative ideas for how to increase your revenue in 2019 and beyond.

Case Study

Air Line Pilots Association

How ALPA and Aptify designed solutions to meet the changing needs of today’s labor unions

Whitepapers

Data Management Guide

Best practices to keeping the data in your membership database accurate, accessible, and actionable.

Whitepapers

Change Management Guide

Find out how to build an effective case for presenting the concept of upgrading your organization’s membership software.

Toolkits

Business Case Template

Make sure you're providing the right information to key decision makers and stakeholders when you make your presentation during the vendor selection process.

Whitepapers

Selecting Member Software: Configuration vs Customization

Selecting Membership Software for the Long-Term explains the differences between configuration and customization and why it's important when discussing membership management systems.

Toolkits

IT Vendor Evaluation Checklist

The IT Vendor Evaluation Checklist offers the most essential questions you need to ask when evaluating new member software for your organization.

Whitepapers

Composite Engagement Score Calculation

Composite Engagement Score (CES) is a unique and powerful way to measure engagement. These are the five most important elements that have the biggest impact on what’s going to move the needle for the organization.

Webinars

SWB How Much Does an AMS Really Cost?

In this one-hour webinar, we'll clear up the pricing confusion, outline what you can expect to pay, and share how you can keep costs down.

Whitepapers

AMS Pricing Guide for Large Associations

The most common question we hear when we first speak with people looking to buy an AMS is, “How much does it cost?” We have answers. Download the Ultimate AMS Pricing Guide for Large Associations

Whitepapers

The Big Data eBook

You have tons of data stored in your membership management system - but what do you do with it? How can you use it to make great decision? Download this ebook to find out.

Whitepapers

50 Ways to Boost Association Membership

Here are the top new and creatives ways your association can boost its membership and retain members.

Whitepapers

Implementing Membership Software

Your playbook for getting started with a new AMS. Download the eBook now to reveal the step-by-step process for implementing your new membership software!

Infographics

RFP Infographic

The RFP Infographic provides you with the right steps to take, from beginning your search to narrowing down your final membership software vendors.

Toolkits

RFP Template and Matrix

If you're looking to implement new member software, this template offers the help you need to get started with your membership software process.

Infographics

Increase Member Value With A Career Center

How a career center can increase member value for your association.

Infographics

Digital Member Study: Preparing for the Digital Member

Learn what more than 1,000 association members and 400 association staff said about the role technology plays in their life and the current gaps that exist.

Infographics

Digital Member Study: How Members Feel About Personalization

How more than 1,000 association members and 400 association staff feel about personalization and the types of personalization they are most interested in.

Infographics

Community Brands Member Loyalty Study

See what more than 1,000 members of professional membership organizations think about member loyalty.

Webinars

Learn What Drives Member Loyalty

Discover what 1,000 association members in the U.S. had to say about being loyal to their association and why they keep coming back.

Webinars

Using Content to Communicate Your Association’s Value

This webinar explores how best to keep different generations engaged with different messages, the best way to tell your association's story and top content missteps to avoid.

Webinars

Community Brands Thought Leadership Webinar: Technology Disconnect

Watch the on-demand webinar to examine the role technology plays in member loyalty and how to prepare your organization for rising member expectations.

Whitepapers

Digital Member Study

Is your organization prepared to meet the rising technology expectations of members? Uncover the findings from this study and learn how your association can rise to the occasion.

Whitepapers

Member Loyalty Study

Take a deep dive into member retention and uncover key findings from this study.

Whitepapers

Understanding GDPR

Better understand GDPR, the impact it will have on your organization, and how Community Brands is working towards compliance.

Webinars

Let’s talk about GDPR

The General Data Protection Regulation (GDPR) is dramatically altering the definition of privacy and personal data. How can associations prepare and adhere to these changes? Join Community Brands for a panel discussion on the most important issues and questions that associations are facing with GDPR.

Infographics

Digital Member Study: The Association Technology Gap

The current gaps that exist between member expectations and association technology according to more than 1,000 association members and 400 association staff.