We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more?
Community Brands’ Member Loyalty Study does, and we want to share that info with you.
The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you to communicate with them.
- What’s driving member retention?
- Where do different segments of members fall within the loyalty spectrum?
- How do members like to consume content, and what channels are most effective?
- How are members being targeted today, if at all, and how effective is the targeting?