FACT: We live in a social media–driven world and it’s a huge part of our daily lives.
Don’t believe me? Can you count the number of times you’ve already scrolled through all your social media accounts today? How many pictures have you “liked” or commented on? How many snaps have you already opened, and how many have you sent? Have you tweeted or retweeted anything yet?
A strong social media presence is a powerful way to increase member engagement and boost association membership. Whether your organization is a novice to social media or your team isn’t quite sure how to utilize it best, don’t feel like you can’t catch up! It’s never too late to strengthen your social media presence or to even get started. What matters is if your team is willing to incorporate it into your association marketing strategy and make it a priority.
It’s incredible to see how far social media has come from the early days of using Facebook and even MySpace—don’t pretend you haven’t heard of MySpace! You know you have. And it will continue to evolve and remain an essential tool to use in your association marketing strategy.
The good news is that it’s easy to get started!
Below you’ll find 7 easy and actionable ways to help your organization increase its social media presence.
Are you looking for even more ways to bring in new members and delight your current ones?
Check out the complete list in our latest ebook,
“50 Ways to Boost Your Association Membership.”
1. Leverage social media platforms.
Social media isn’t just for recruiting new members – it’s a great way to keep your current members engaged! There is lots of room to have fun and get creative with this one.
Determine the right social media outlets for engagement.
2. Determine the right social media outlets for engagement.
Just like you did for determining the right social media outlets for recruiting new members, you should research where your current members are hanging out (likely the same as potential members), and be active there.
3. Promote your events before, during, and after.
Social media is a great way to recruit for your events, as well as to build anticipation for them. Promote your events on social media, and post live updates and recaps afterwards that will encourage anyone who didn’t attend to come to the next event!
4. Leverage pictures and videos on social media.
A great way to make your association relatable and build trust is to share pictures and videos of events and meetings. It also allows those who were unable to attend to feel connected and still be a part of things.
5. Interact with your members on social media.
Don’t just post your own events and news on social media—use it as a tool to interact with and promote your members. Liking, commenting, or replying to comments on relevant posts is a great way to stay engaged with your members, and to keep a pulse on what they’re up to.
6. Share what goes on behind-the-scenes at your association on social media.
Let your members see what the day-to-day is like at your association. Whether it’s a behind-the-scenes picture, a funny moment, or a party, it’s a great way to make members feel connected to the association as a whole.
7. Measure your results.
Measure the results of your engagement efforts with whatever metrics you’ve determined to use. Knowing what worked and what didn’t work will help shape your future efforts.