3 ways to attract the next generation of members to your union

The next generations are the future of your union. Here’s how to attract more of these members to your organization. 

You might not think that your choice of membership management software can impact your labor union’s ability to attract the next generation of members. But it can.

Historically, unionization rates in the U.S. have dropped. At the same time, some sources suggest that younger workers might be more open to labor unions than generations before. 

Regardless of current trends, attracting the next generation of members is critically important for keeping your union strong for years to come.

Here are three ways that Aptify membership management software by Community Brands helps you attract younger members to, and engage them with, your labor union: 

1. Use targeted communications.

Targeting your communications is a must-do these days for effective member recruitment and engagement. Younger generations have grown up receiving targeted and personalized communications and have simply come to expect it.

In today’s digital age, communicating in a targeted way requires the right tools. For example, using Aptify, you can easily create and manage targeted communications and campaigns that use emails, texts, surveys, and more to reach members with important information and inspire them to organize and advocate for the union and for themselves. 

TIP: Aptify also includes advanced membership management capabilities, such as member engagement scoring functionality, which allows you to automatically score members based on key performance indicators and then schedule automations and actions based on the scores. This functionality helps you to increase member engagement and interact with members in different ways based on their levels of engagement.  

2. Provide a member-facing portal.

Members – especially those of younger generations – expect to be able to interact with organizations online. To help you provide them with a modern experience, Aptify includes e-business capabilities, so you can allow members to do things like manage payments, orders, and preferences; participate in discussion forums; and answer polls and surveys through a member-facing portal.

TIP: Aptify e-business capabilities also allow you to enable self-service for locals. Locals can pull reports and access content through the online portal, making them more self-sufficient and better able to run local member campaigns.  

3. Deliver greater member value.

With the fast pace of digital communications today, workflow automation is more important than ever for delivering a great member experience. With workflow automation technology, you can work more efficiently by setting up business rules that automatically route data and files between people and systems.

By choosing membership management software like Aptify, you can easily manage and automate processes – from billing and dues processing to grievance management – so your staff can spend more time providing the valuable support and services your members expect – no matter how member expectations evolve in the future.

TIP: With Aptify, not only can you easily automate processes, but your member data is also in one place and your organization has a single system to manage day-to-day tasks, helping you to deliver greater member value more efficiently. 

Learn more. 

Aptify is powerful membership management software that makes it easier for you to attract younger members today and prepare your union for the future. It’s built to help large membership-based organizations like yours organize, engage, and support members. It’s a powerful, configurable, and flexible membership management platform that fits the way your organization works today and grows with you as your organization evolves to meet the needs of the next generations.    

Learn more ways to grow your union’s membership base. Read the guide, How to Manage and Retain Union Membership.

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