Aptify CMO Dave Martin to Speak on Marketing Metrics at Marketing, Membership & Communications Conference 2017

TYSONS CORNER, VA (March 14, 2017) – Aptify is pleased to announce that Chief Marketing Officer Dave Martin has been selected to speak at ASAE’s Marketing, Membership & Communications Conference (MMCC) to be held May 2–3, 2017, at the Washington Convention Center in Washington, D.C.Aptify News Release

In the session “10 Marketing KPIs Every Association Should Be Measuring,” held at 9:45 AM on Wednesday, May 3, Martin and co-speaker Michael Skiados, Director of Membership at the American Speech-Language-Hearing Association, will address why and how modern association marketers should measure their data.

Session attendees will come away with some amazing tools that they can implement right away to drive more traffic to their websites, convert more visitors, and generate more membership and non-dues revenue.

MMCC gives associations and nonprofit professionals the insights necessary to grow their skillsets in membership recruitment and retention, content strategy and data analysis, member community development, rebranding, and more. To learn more about MMCC and to register, visit the conference website.

About Dave Martin

Dave joined Aptify in November 2015 as the Chief Marketing Officer in the Tysons Corner office. Before joining Aptify, Dave served as the Vice President of Marketing & Content for the Electronic Retailing Association (ERA) from 2009–2015. In this role he was responsible for all marketing activities and platforms (including web properties, social media, the AMS, CMS, Hubspot, event registration, and awards gala submissions and voting) communications and public relations.

About Michael Skiados

Mike Skiados, CAE, is a certified association executive with a proven track record of advancing strategic initiatives and leading teams to higher successes. With over 15 years of experience working in the association and hospitality sectors, Mike has an understanding of how to deliver excellent experiences for members while focusing on an organization’s bottom line.

In his current role as Director, Membership, for the American Speech-Language-Hearing Association, Mike leads a professional team in the delivery of strategic communication and services for more than 166,000 audiologists, speech-language pathologists, support personnel, and students.

About Aptify

Founded in 1993, Aptify pairs flexible membership management software with a complete suite of strategic and professional services, making it the go-to technology partner for member-based organizations. Aptify’s products and services are centered around providing expert solutions to enterprise-level, member-based organizations, giving them what they need—in whatever format they need it—to help them make better decisions. With offices in Tysons Corner, Va.; Chicago, Il.; New Orleans, La.; Sydney, Australia; Dublin, Ireland; and Pune, India, Aptify supports the missions of organizations worldwide. Aptify is a proud member of the Association Success family of companies.

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