In the wrap-up of this year’s Australian Aptify Users Conference on July 6, 2016, we revisit highlights from the annual event.

Aptify’s Chief Marketing Officer Dave Martin joined the AUCA line-up to show how to use inbound marketing to provide helpful content that solves problems for your members.increase member engagement

.@15davemartin presenting on the power of inbound marketing #AUCA2016

— Angie Karpouzis (@angiekarpouzis) July 6, 2016

In his session “What is Inbound Marketing and Why is it Important?,” Dave utilised his previous association experience at the Electronic Retailing Association and showed how to use the inbound marketing methodology to boost revenue and increase member engagement at their national annual conference.


  • 0:11 The New Marketing Playbook
  • 1:36 Inbound Marketing Methology: Attract, Convert and Close
  • 3:10 Know your Audience and Create Value
  • 3:52 Strategy for Growth
  • 5:37 Platform for Success
  • 7:16 Identify Buyer Personas
  • 8:20 System Integrations

We have a few more video highlights of our Australian conference to share, and we’ll post those weekly while we gear up for the Aptify Users Conference being held in Miami this October. To learn how you can attend AUC2016 in person, along with hundreds of others Aptify users and partners, visit the AUC website:


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