3 Steps Toward IT Transformation in Trade Associations

Andrew Graf

October 12, 2017

    With #AUC2017 less than two weeks away, we are thrilled to share with you a series of guest blog posts courtesy of some of those who are sponsoring this year’s Aptify Users Conference! This is a guest blog post by Andrew Graf of TeamDynamix. Thank you for sponsoring, and we look forward to seeing you in Las Vegas.

    The biggest difference for IT in trade associations is that they serve a multitude of users—internal staff, affiliate groups, and external members. Defining the user experience and establishing memorable member engagement are now directly in the hands of IT. Associations must establish a high level of competency in delivering reliable and effective services in order to transform into a strategic partner and innovator.

    Operating at a high maturity allows IT to dedicate time and resources to technologies such as analytics and social engagement. Effective execution of foundational service management processes is also necessary in order to continuously expand IT service offerings without impacting the quality of existing services.

    The newly evolved needs of trade associations require a specific set of elements for their Service Management and Project Management tool, so that the organization can deliver reliable services and build up new capabilities.

    1. Manage All Projects in One Place

    Whether it is the national conference, new carpeting, or the roll-out of new security standards, managing projects properly is critical. A single platform with integrated service management allows for centralized management of resources. Time tracking, budgeting, and expenses can all be tracked in one place.

    2. ITSM to ESM: IT / Marketing / Membership / Affiliate Support = One Platform

    It could be an affiliate that needs legal support, or a member with a request for a meeting, or a manager seeking support in onboarding a new employee. Each of these instances results in a series of services and workflow. All of this can be managed from one platform—together with IT requests.

    3.ITSM for Trade Associations: Ticketing | Service Catalog | Knowledge Base | Change / Asset Management

    Most incidents arise from poor change management—if you can reduce the time spent on the phone resolving routine questions and tickets, and instead allocate resources and time toward proper change/asset management, the drain on the IT organization will be reduced.

    To learn more, check out the following resources from Team Dynamix:

    Project Management Made Simple

    Transforming IT in Trade Associations eBOOK

    The Way Forward: One Service Platform for IT, Marketing, Members and More!

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