All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations: don’t...
Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target. But if...
This year’s Aptify Users Conference (AUC2017) will have important sessions for the entire association industry, as we’ll hear from Community Brands president JP Guilbaut in both a keynote address and later a Q&A. Expect those sessions to cover the exciting...
Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.”But it’s actually time for us to take a step back and take stock of...
People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association...
This is not your normal Aptify Blog post—because we’re talking about sports news!Then again, this story is about two themes central to Aptify as well—Big Data and Cybersecurity.This is the story of the Cardinals Hacking Scandal.Big Data &...
In today’s economy, venture capital aggressively incentivizes entrepreneurs to scale for a quick exit. That impulse often stifles innovation and creates mediocre businesses that do not reach their full potential for good in society. A new movement is emerging as...
The 2019 Aptify Painted Picture, our free mobile app revealed at AUC2016, the 2017 influencer predictions, and the coming of our latest release all show Aptify at the forefront of associations of the future. We’re in place to be your organization’s partner...
Consider this post a fan-mail to you, association marketer—here’s why we should not end up replaced by bots in the next four years.Data makes the world go round in 2016. In our interconnected world filled with “big data,” almost every decision...
What should you know about digital disruption? I listened via the #AUC2016 livestream to ”Why Does Everything We Know About Engaging Members Seem Wrong?” If you missed it or want a refresher, here’s a helpful recap.John Mancini is a speaker...
I spent a weekend last month in the Texas Hill Country as the Best Man for my brother. He was getting married, and everything went off fine! Back in the office, I was listening to a coworker talk about an AMS implementation she was working and it hit me—my...
The 2016 Aptify Users Conference is almost here!We’re excited for the ~300 people who will be networking and connecting over their shared use of Aptify to drive their association’s success. But AUC has so much information we think is too good not to...
