All too often, it’s easy for us to fist pump in the air after meeting our membership goals for the month, and then turn to trying to do something about our disappointing renewal rates. Here’s the life hack for us marketing and membership people in associations: don’t...
Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target. But if...
This year’s Aptify Users Conference (AUC2017) will have important sessions for the entire association industry, as we’ll hear from Community Brands president JP Guilbaut in both a keynote address and later a Q&A. Expect those sessions to cover the exciting...
Technology is changing everyone’s job. The nature of work is changing. Oftentimes we are tempted to gin up a frenetic pace to chase every new innovation and every new “hack.” But it’s actually time for us to take a step back and take stock of the situation. Yes,...
People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association...
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