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Fads and trends come and go, but only a few tend to leave their mark in ways that have us talking about them long after they fade away. There are some like the PokeMon Go phenomena and the Manikin Challenge that stick around longer than they probably should. Then...
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9 Nifty Ways to Magnify Member Engagement This Year
You’ve found your people, now what do you do with them?No matter how well you do attracting new members to your organization, all your recruitment efforts will be lost if you don’t prioritize member engagement. Keeping your members engaged will ensure...
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What’s New With Aptify eBusiness?
Your website is the most popular way your members interact with your association. More than ever your members expect a high level of performance, technology, and speed, and the newest version of Aptify eBusiness delivers.Check out some of my favorite new features....
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What Baseball Hacking Can Teach Us about Association Cybersecurity
This is not your normal Aptify Blog post—because we’re talking about sports news!Then again, this story is about two themes central to Aptify as well—Big Data and Cybersecurity.This is the story of the Cardinals Hacking Scandal.Big Data &...
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Are Evergreen Companies Really Built to Last?
Evergreen Certified Companies are interesting to me because I didn’t realize that a term had been coined for this concept until I started at Aptify. As I continued to learn more about it and the 7 tenets that comprise it, it got me thinking about my favorite...
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Are Evergreen Certified Companies Built to Last?
In my previous post I reviewed the concept of Evergreen Certified companies and the 7 tenets the concept is premised upon. Let me state upfront—I am a biased fan of the ideology associated with Evergreen Companies (EG), and I’m delighted Aptify is a certified...
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Increase Member Recruitment with Inbound Marketing Lead Generation
For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound...
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Building the Best Team for Your Membership Software Implementation
We’ve all heard the phrase “There’s no I in team.” Sometimes we think it’s easier to tackle projects alone, but often times, that can lead to feeling overwhelmed, a lack of transparency, and only a single perspective to make important decisions. But when it’s a...
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