The answer is different for each organization because it’s based on several factors. It comes down to total cost of ownership (TCO).
TCO is a financial estimate intended to help buyers and owners determine the direct and indirect costs of owning a product or system. TCO includes all costs of owning an asset, going well beyond the purchase price to look at the true investment required. Similar to buying a car – in which TCO includes the cost of repairs, insurance, and fuel – the AMS purchase process must consider all expenses of owning the asset.
Download this free whitepaper for a deep-dive into the 7 factors that will help you determine the true cost of a new membership management software and resources to help in the process.