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2022 Association Trends Study
Learn how your association can boost member loyalty.
After more than two years of ups, downs, twists and turns, the focus on technology and member experience has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations? We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:
This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
The connection between modern technology and member satisfaction is stronger than ever.
Less than 20% of association professionals feel very technologically prepared for the future
Members who view their association as early tech adopters report higher levels of satisfaction and connection with their association
Adopting innovative tech tools at your organization is crucial to delivering a superior MX.
Understanding member priorities positions your association as the go-to in your industry, advancing member recruitment and retention.
Members report an increased interest in tangible membership benefits like certifications and professional development, career advancement, targeted content, and job opportunities
Networking, job opportunities, and certifications/credentials are the top three benefits that attract members to associations
Review your value proposition to guarantee it’s relevant to your members and consider if your current membership benefits deliver superior MX.
The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.