As part of the 2017 Member Loyalty Study, Community Brands asked members how they want their association to communicate with them, what content they want to see, and what messaging gets them to run away and never look back.
In fact, exactly how you communicate with your members—and how you show them the value you provide—is the top factor members use to determine if they stay or if they go.
We’ve heard that content is king, but why—and how—is it so crucial to driving member engagement? What is it about the content an association provides that has such an impact on member retention?
Join Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager of Community Brands, to learn: