Segmentation has long been a buzz word in membership and marketing departments, and with data mining and engagement scoring tools readily available there’s no reason this shouldn’t be on your 2017 strategy list. But segmentation is only as...
Password1234We all know this isn’t a secure password, but at the same time, we all know at least one person (friend, family, co-worker, association) who literally uses the password above.What you may also know is that basic password complexity requirements for...
With the changing of the year, we can’t help but look forward to what we want to accomplish this year (time to break out those resolutions again…at least for a few more days) and what we’ve achieved. Here in the Aptify marketing department,...
Change is hard. As much as we’ve heard this phrase to the point where it’s become cliché, there’s a reason it’s repeated time and again. It’s not easy to accept that there’s something different on the way. Over the years,...
Predicting the future is not something we often do here at Aptify. However, we do try to anticipate the future or different possible futures to help associations prepare for whatever lies ahead. A big piece of that is trying to identify the trends and changes...
Whether you’re going to spend the weekend on the sofa binge-watching Mr. Robot, or you turned on the news to hear about the latest global hacking scandal, or you simply logged in this morning to find out it was time to (again!) change your password,...
For those associations in the process of selecting a new AMS, one of your top priorities is sure to be building a business case for new membership software. Your board will want to know why you need to make a change, what the impact to your members will be, and just...
Keeping up with technology is a never-ending challenge. Just when you think you have it all figured out, something new comes along. Even in the association world, how do you know which membership software features will help you deliver value to members? And which ones...
The new year is fast-approaching and with it comes new goals, plans, and opportunities for growth. It can be an exciting time to look toward the future and see all the potential for what a new year could hold for your association.It can also be a time of...
Replacing your existing membership software is going to be one of the largest investments you’re ever likely to make in your career. You may have started a new role with your association or you might have been there for a long time and can see that there are...
The day before Thanksgiving is always a busy one—for example, I still need to grocery shop and clean the house—and it’s easy to lose sight of the reason we’re all getting together in the first place. No matter where the year has taken you, there’s...
Trying to convince management or the board to allocate funding for a major software solution is no picnic. As long as your old, outdated systems are working, it’s difficult for them to be able to justify the need for something new.Building a case for AMS...
