Association marketing has evolved tremendously in the last 10 years.Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven to work.Yes, we’re talking...
Force.com-based AMS solution provider joins Abila, Aptify and YourMembership to provide associations and nonprofits innovation and choice ST. PETERSBURG, Fla. (April 26, 2017 ) – Community Brands, a family of purpose-driven, cause-focused, market-leading...
In late February I was on a plane at 36,000 feet when I read an article by Dave Gerhardt with Drift about their new marketing manifesto.I thought to myself…a marketing manifesto? Say what?But when I read it, it totally resonated with me. It’s simple....
Abila and Aptify join forces with YourMembership to create a powerfully connected family of brands to deliver more value and innovation to associations, nonprofits and government entities.ST. PETERSBURG, FL (April 7, 2017) — YourMembership (YM) today announced...
For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound...
If you’re an association marketer, then you are probably well aware of how the inbound marketing methodology can help associations remain relevant to their members and grow their engagement levels. The traditional marketing methodology of “spray and...
So You Want to Be an Association Inbound Marketer? Organizations are 3x more likely to see a higher ROI from inbound marketing than outbound, but we’re not going to lie to you—that doesn’t happen overnight. Inbound marketing is a dramatic departure from the...
This post titled Spray and Pray Is Not A Marketing Strategy originally appeared in Inbound MarTech on February 7, 2016.Is your association marketing strategy centered around spray and pray email tactics? You know, upload a list to your email engine, write a...
So you’ve embraced inbound marketing. You get it. Attract, convert, close, delight. Right? Maybe you’re even applying it to your organization. But have you considered reorganizing your team as well? Now’s the time to build a next gen marketing team....
We all make mistakes with our association marketing efforts. But are you making too many? Take a look at 9 common association marketing mistakes below to find out! 1. Spray and Pray Email MarketingDo you send emails to members and prospects without...
