6 Ways to Make Your Website Your Association’s Greatest Marketing Tool

by Dave Martin | May 17, 2017 | Association Marketing

Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven to work. Yes, we’re talking about...

Community Brands Expands Family with Addition of NimbleUser

by Dave Martin | Apr 26, 2017 | Aptify News

Force.com-based AMS solution provider joins Abila, Aptify and YourMembership to provide associations and nonprofits innovation and choice ST. PETERSBURG, Fla. (April 26, 2017 ) – Community Brands, a family of purpose-driven, cause-focused, market-leading...

How Writing a Manifesto Can Spark Your Association Marketing Results

by Dave Martin | Apr 14, 2017 | Association Marketing, Marketing

In late February I was on a plane at 36,000 feet when I read an article by Dave Gerhardt with Drift about their new marketing manifesto. I thought to myself…a marketing manifesto? Say what? But when I read it, it totally resonated with me. It’s simple. It’s...

Community Brands Is Born from the Combination of Three Association and Nonprofit Tech Leaders

by Dave Martin | Apr 7, 2017 | Aptify News

Abila and Aptify join forces with YourMembership to create a powerfully connected family of brands to deliver more value and innovation to associations, nonprofits and government entities. ST. PETERSBURG, FL (April 7, 2017) — YourMembership (YM) today announced Abila...

Increase Member Recruitment with Inbound Marketing Lead Generation

by Dave Martin | Mar 2, 2017 | Association Marketing

For decades, association marketing departments have used traditional methods such as direct mail, advertisements, and promotional emails in an attempt to capture the interest of membership prospects and increase member recruitment. But these “spray and pray” outbound...