2022 Association Trends Study

The Big Reveal

The Future-Focused Member Experience

Learn how your association can boost member loyalty.

Is your AMS ready to support the technological needs of association members?

Research Study

Fill out the form to download full report


After more than two years of ups, downs, twists and turns, the focus on technology and member experience has never been greater. So just how are association leaders using technology, managing their IT spend, and addressing evolving member expectations? We reveal insights into why the powerful connection between innovative technology and member loyalty remains critical to modern associations. What you’ll learn:

  • Your members’ new attitudes and outlooks toward technology
  • Technology’s powerful impact on member loyalty
  • Key technology trends that all association leaders should know about
  • Action items aimed at providing greater member value and a more positive member experience

This study, with data collected from hundreds of association leaders and a thousand members, will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.

Fill out the form to download full report


Insight 1

Level up your technology tools—today

The connection between modern technology and member satisfaction is stronger than ever.

20%

Less than 20% of association professionals feel very technologically prepared for the future

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Members who view their association as early tech adopters report higher levels of satisfaction and connection with their association

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Takeaway

Adopting innovative tech tools at your organization is crucial to delivering a superior MX.

Insight 2

Shifting member priorities impacts your organization

Understanding member priorities positions your association as the go-to in your industry, advancing member recruitment and retention.

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Members report an increased interest in tangible membership benefits like certifications and professional development, career advancement, targeted content, and job opportunities

60%

Networking, job opportunities, and certifications/credentials are the top three benefits that attract members to associations

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Takeaway

Review your value proposition to guarantee it’s relevant to your members and consider if your current membership benefits deliver superior MX.

On-Demand Webinar

The Big Reveal: 2022 Association Trends Report

The results are in! Join Community Brands and Edge Research for a deep dive into the comprehensive findings of the 2022 Association Trends Study: The Future-Focused Member Experience, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.

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