Configuration vs. Customization

When it comes to business and technology, change isn’t just good: it’s essential. But embracing change can be challenging if your system lacks flexibility. You will hear many of our competitors tout their “customization,” but you’ll never hear that buzzword from us. Why? Because customization prevents flexibility: it’s a one-time benefit that makes upgrading impossible! Your entire system should never need to be rebuilt to reflect your changing needs.

The truth is, no “customizable” AMS in the market has the level of flexibility that Aptify provides with our rapid application development tools. Our Aptify RAD platform enables non-developers to easily change the functionality of the product using configuration techniques. Your system remains as-is, while configurations allow it to adapt to your changing requirements and keep you on a guaranteed upgrade path. Our customers go from version to version to version year after year, keeping up with technology as they take their configurations with them.

Configuration is the Icing on the Cake

Customization Vs. Configuration:

In common usage, the words are almost interchangeable. But, in tech lingo, and as it relates to Association Management Software (AMS), these terms are worlds apart.

Deciding which is best is a dilemma many face as they look to upgrade or implement an AMS.

Here’s the basic break down:

A customizable AMS requires manipulation of the original source code to add custom options.

A configurable AMS allows an association’s in-house team to add custom options “on-top-of” an out-of-the-box AMS.

We like to think of it as a cake.

If you want a chocolate flavored cake, the customizable solution would alter the original recipe and bake in chocolate chips whereas the configurable solution would maintain the original recipe but give users control to add chocolate icing, or whatever else they may desire, on top.

The Aptify way:

Aptify applies and believes in the configurable approach for several reasons:

  • Bestows control to the user- If a user wants to add an option that’s unique to his or her organization he or she can easily do so without having knowledge of writing or manipulating source code. To continue the cake analogy, the user may simply add icing. He or she doesn’t have to be a master baker to manipulate the recipe.

  • Welcomes updates- When there’s a software update, configurations are easy to transfer—the software will recognize the icing on top and apply it to the latest version. In a customizable solution, it’s not that simple. Since the source code was manipulated, it won’t jive with the updated version so the user will have to ask his or her AMS provider, or in-house tech team to re-customize the updated version or re-bake the cake.

  • Saves money- Since users have the control with a configurable solution, and they only have to add a configuration once, rather than redoing it every time there’s an update, it’s more efficient.


To ensure our users get the most out of their highly configurable software, we provide free classes—you can think of it as cake decorating classes.

We have a series of classes for every level so everyone in your organization, from event planners to members of your in-house IT team, can develop and alter unique configurations.

Alternatively, if you don’t want to manage the configurations, the Aptify team is always here to add the icing for you.