This solution serves us well not
just for today, but for the next
decade. Our members can
contribute, share and collaborate,
all through a private social network
that is tightly integrated with our
association management platform. Manager, Online Communications NJSCPA
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What is Member Engagement, how do you measure it, and how do you improve it? These are questions that should be top of mind for all association executives. Association Management Software (AMS) must not only make this possible, but advance the concept of actively managing Member Engagement.
Aptify provides a wide array of functionality to measure, monitor, and influence engagement. Our unique model is focused on the idea of creating a Composite Engagement Score (CES) which allows you to quickly identify the level of engagement of a member. Engagement can mean different things to different associations so this measurement is completely configurable by you.
Once you have a method of consistently measuring engagement, it is important to monitor and find ways to influence it. Our solution covers a wide range of capabilities to help drive increased engagement including:
- Rich integration with a variety of social media technologies to increase awareness of engagement activities
- Web functionality to drive nurturing of prospective and current members to higher levels of engagement
- Business Intelligence tools for your users to help predict where members are most likely to increase or decrease engagement so you can take action