Aptify includes a full featured Marketing and e-Marketing
application which empowers your organization to create and manage truly
integrated, multichannel communication and campaign outreach programs to reach
current and prospective customers.
Aptify's marketing capabilities seamlessly merge traditional
marketing campaign management and e-Marketing environments. Aptify blends
together the features and functionality required for managing complex campaigns
that have multiple media types across both on-line and print publications,
direct mail, email, newsletter, and live media venues. The campaign manager
makes it possible for a user to easily import 3rd party lead lists and develop
highly personalized communications to any number of segments within a campaign.
e-Marketing and Campaign Management Features
highly targeted marketing campaigns to maximize the potential of your
and identify prospects based on any combination of filtering criteria.
- Use an
easy to use graphical tool to define segmentation logic.
bulk email and fax capabilities to send personalized messages about product
information, seminar reminders, event surveys and more.
campaign results anytime with up-to-the-minute reporting and data analysis
including click-through tracking.
import 3rd party lists for both one-time use and recurring use.
complex task lists easily through templates, automated assignment and workflow.
Campaign and Appeal management in Aptify includes a flexible
set of functionality for managing the entire lifecycle of these important
activities. A fundraising manager working in Aptify can easily setup a campaign
to manage the following:
- Goals -
Financial and Non-Financial.
Levels - Campaign managers can easily setup different recognitions and
financial levels associated with giving. The system automatically recognizes
individuals and organizations when they reach various levels of recognition.
- Funds - A
campaign can have any number of associated funds, both restricted and
- Volunteers or staff members can be associated with a campaign and can be
assigned a prospect list to target for major donors.
Rules - A campaign may have any number of institutional or major donor matching
rules associated with it. When these are setup, matching is automatically
managed when qualifying gifts or pledges are received.
Management - Complete control over integration with your accounting system is
within a click of the mouse. Aptify allows you to easily control the flow of
financial information including controlling the method of present-value
discounting applied to multi-year pledges, when applicable.
Types - Used for Analysis and Reporting.
- Aptify contains a powerful workflow engine that is easy to setup and can
allow you to automate common processes such as approval routing for changes,
printing of recognition letters, reminder notices, and much more.