Aptify

This is the fifth of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to give your members increased value and make your association stronger.

Leveraging the CES Model with Analytics, Trends, and Alerts

You’ve aligned your strategic goals with your Key Performance Indicators (KPIs). You’ve successfully built a Composite Engagement Score (CES) model. And you’ve generated CES values that distill a member’s engagement down to a single number. Now, what do you do with this information? How will you use ...

Quick recap: The staff of the National Beach Lovers Association (NBLA), tasked with growing their membership from 500 members to 1,500 members in just two years, has determined that they have the benefits needed to recruit new members. They are now getting ready to prepare the marketing plan that will help them do just that.

Developing a marketing plan is critical for a number of reasons:

1. It becomes a guide that helps get everyone in the organization on the same page.

2. It becomes a resource that anyone can turn to see the following:
    a. Goals of activities
    b. Audiences trying to ...

This is the fourth of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to give your members increased value and make your association stronger.

Implementing the CES Model Within or Outside Your AMS

With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed.

There are some organizations that will be able to leverage their AMS ...

In case you missed entry #1 here is a quick recap:

The National Beach Lovers Association (NBLA) is an individual membership society that was created just over five years ago to serve people who greatly enjoy spending time at the beach. The association has just over 500 members currently but has been tasked by the Board to increase that number to 1,500 members in just two years.

The first step in recruiting is understanding how big the market is and whether you have the benefits that potential members are looking for. It is very important to learn everything you ...

This is the third of a six-post series devoted to engagement scoring and written by Amith Nagarajan, Aptify’s Chairman and CEO. Here, you’ll learn how to quantify member engagement and leverage that knowledge to give your members increased value and make your association stronger.

Building a Model to Combine KPIs into a Unified Measurement

Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities. One key thing to remember from the earlier posts—it’s essential that these top priorities are limited to no ...