Aptify

Association Management Solutions Adopt Once. Adapt Often.

http://www.aptify.com/blog.aspx

Taking Care of Your Members by the Numbers Isn’t Enough

February 10, 2012 | by David Frick, VP Customer Care | Comments
I recently concluded a wonderful vacation with my wife. That is wonderful until our return flight home. Let me explain. Our return flight from Mexico took us first to Dallas where we endured an excruciating journey through customs which took longer than normal due to a lack of on duty custom officers – but that’s another story.

After successfully navigating customs we realized we had ten minutes to catch a flight that was literally on the other side of the airport and required a monorail ride followed by a dead-on sprint through the terminal to our gate. Unfortunately, the door ...

Association Business Analytics – Beyond Lip Service

January 31, 2012 | by David Frick, VP of Customer Care | Comments
I have had the pleasure of working in the association industry for a very long time and remember when business analytics consisted of relatively few metrics like:

• Is our membership growing or declining?
• How many Active v. Associate v. Student v. Inactive v. Retired members do we have?
• Are we tracking to budget?

You get the picture. The ability to pull information was limited to a few variables which generally took hours if not days to compile in spite of a centralized data repository. By the time the information was ready for presentation it was stale…but it was the best ...

Multitasking

January 23, 2012 | by David Frick, VP Customer Care | Comments

I was IM’ing with a colleague the other day and we were lamenting about the overwhelming amount of work we have. Not actually the amount of work, because we both love what we do, but rather an inability to focus on the task at hand when there are so many concurrent needs all seeming to require immediate attention.

This made me begin to wonder why everyone seems to be effective at multitasking but me.

After giving this some thought

While driving home, wondering about a recent less than positive experience, thinking about dinner, wondering if I should stop and ...

Social Media – Tactical Considerations (or the Devil is in the Details)

January 18, 2012 | by David Frick, VP Customer Care | Comments

I remember in the mid nineties when websites started to get popular. Associations hadn’t yet really understood how to use a web site, but everyone wanted one.  I think we’re a bit further along the curve today with Social Media, but the similarities are interesting. 

I have heard time and again from very strategically focused Association leaders: ‘We need to have a Social Media presence.’ Really? Why? What thought has been given to creating a social media presence? Before you haphazardly promote a public persona which could inadvertently suggest your association as dysfunctional, why not take the time to really ...

Gamification and Member Engagement

January 12, 2012 | by David Frick, VP Customer Care | Comments

Compared to many of you I am probably considered a Luddite, but that is simply not the case. Granted, I can’t code and terms like DRM, OLAP & IEEE 802.20 standards send me scrambling to Google or Wikipedia, but that doesn’t mean I don’t have a great appreciation for technology and what it can do for associations.

I read practically everything I could get my hands on during the last month of 2011 hoping to glean some interesting concepts that would impact the association profession in 2012. I could bombard you with a list of fifty cool things to ...

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. Next page