Aptify

A few weeks ago, I wrote about the difficulties many organizations face when they attempt to strike a balance between keeping up to date on Microsoft technologies and optimizing their internal operations. Many businesses and member based organizations are turning to packaged software products rather than taking responsibility for building business applications from the ground up. A similar case can be made for commercial software vendors who believe that their main competitive advantage resides in business application expertise rather than lower level technical innovations.

Domain Expertise as a Competitive Edge

While software companies that focus on building operating systems, programming ...

We created a LinkedIn Group recently to provide an additional method of connecting with the community. This group is open to all users of the software as well as partners and our staff. Over time, we intend to create similar groups on other popular social media platforms such as Facebook. Many of our clients are doing similar things with their communities and our use of LinkedIn and planned support for OpenSocial and other emerging integration standards will help pave the way for this. If you are interested in joining the Aptify group on LinkedIn, click here.

Many people ask how the name Aptify came to fruition. Aptify is a name that represents a number of values that we believe are of great importance in working as a team for the benefit of our clients. Aptify is not a word in the English language (or any other language of which I’m aware). We decided to select a name that included parts of words that connoted values that were meaningful and aligned with our corporate culture and mission. Aptify has two parts – “apt” and “ify”.

Aptify therefore literally means “to make apt”. In the context of Aptify ...